Puzzled about how to combine print and online media? Try adding a social media symbol on your advertisements and articles.
While looking through a magazine I was surprised to find a small YouTube sign next to several of the items. When I went on YouTube there was a simple demonstration of how the item worked. And after viewing it I thought “how cool.”
It was like having a live demonstration in front of me and anyone in business knows how effective a live demonstration can be.
So with one little symbol you can get your target audience online and increase their emotional connection to your product or service. You are helping your prospect see a different, improved version of themselves if they were to buy your product or service.
Here are some examples of how you could use this technique to attract a target audience of tourists:
Horseback Riding: On your pamphlets put a symbol for Pinterest and show the reader that they can go online and experience your services through pictures and special interest boards.
Winery: Show a YouTube symbol on a newspaper advertisement to get prospects to go online and watch a short video testimonial from a satisfied customer that loved your wine tour.
The idea is that you can help increase your sales process by letting your customer engage with your product through social media. You can share testimonials, pictures, links and articles all to improve the buying experience for your target audience.
Let me know how you combine your print and media advertisements below.
Or if you want help getting ideas…