Recently, I opened a container of gelato ice cream and found under the lid a wonderful example of how to help your customers while marketing your business.
On the lid it invited me to use my phone and scan a qr code in order to listen to a concerto played by musicians in 3D on my phone. Here’s the helpful part “When it’s (the concerto is) completed, your ice cream will have softened to the perfect taste.” Check it out here.
Why is this so brilliant, besides the 3D graphics?
In one minute this company:
– Appealed to their target audience with a concerto
– Helped fill the ice cream wait time with something engaging to watch
– Created a visual, auditory and taste filled experience
– Encouraged their clients to go online and interact with their product
– Engaged future and current clients with an concerto timer app
How can you use “helping” to improve your marketing?
Find ways of sharing useful information to meet the needs, fulfill the desires and solve the problems of your target audience. Focus on helping 90% of the time and then share your product 10% of the time. This establishes a relationship with your target audience so when they do need help they come to you.
You can use the concept of helping your prospect for any size of business. For example, take a local bead shop, you could upload a video of your new beads and share the link on business cards with your clients at your beading classes.
Have you helped your customers lately? If so, share your ideas below.
Or I can help you brainstorm some ideas.